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Awards Categories

Executive Leadership

For the airline president who has demonstrated outstanding strategic thinking and leadership over the past year.
The Award recognises the achievement of the individual executive, rather than the airline, based on areas such as:-
• Strong people/team leadership
• Success in business transformation and restructuring
• Establishing a clear corporate vision
• Setting an innovative strategic direction
 
Particular note will be taken of achievements that have strategic lessons/application for the wider industry.
 

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Low Cost Leadership

For the management team that have demonstrated excellence in leading a low-cost carrier. This category targets airlines that predominantly operate in one geographic region, offering low-fare, short-haul services, but can also include the growing number of longer-haul operators that are adopting a low-cost model. Among the key criteria are exploiting the high growth rates on offer, maintaining a tight grip on costs and production integrity and taking innovative approaches to growing ancillary revenue streams.

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Regional Leadership

For the management team that have demonstrated excellence in leading a carrier, which provides strong transport links for its geographic region. This category covers both mainline operations and traditional regional carriers, flying within clear geographic boundaries, either as independent carriers providing point-to-point service or as a feeder for mainline network majors.
A key criterion is successfully exploiting regional markets with high operational integrity, the ability to produce good growth rates and keep a tight grip on costs.
 

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Finance

The nominee should demonstrate success in seeing through a major financial transaction, new strategy or cost initiative over the past year.
Areas range from financial restructuring programmes, new market launches and acquisitions, through to key transactions in leasing or debt financing. Achievements should demonstrate success in laying down and completing a sound financial plan, with note taken of broader implications for the industry as a whole.
 

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Marketing

The nominee should demonstrate excellence in setting and executing a marketing strategy or major innovation.
Judges will look for evidence of a focussed strategy which has helped to strengthen or reshape a carrier's market positioning. Attention is given to the clarity of the strategy and/or level of innovation applied across the whole marketing mix from sales and distribution, through to the on-board product and managing the customer relationship.
 

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Environment

For the development of a comprehensive strategy that puts environmental responsibility at the centre of an airline’s corporate and operational thinking.
Success criteria in this category will include the following elements:
• Demonstrating the creation and implementation of a company-wide environmental strategy
• The creation, development and implementation of measures that produce environmental benefits
• Support of industry wide initiatives and research into technology and operational procedures that may deliver environmental benefits, such as, but not exclusively, alternative fuels or enhancements in air traffic management.
 

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Technology

Innovation and application of new systems and IT, including the new breed of Internet technologies. A key criterion is the way in which technology has been integrated into overall corporate strategy and used to support wider business goals. The judging panel will look for evidence that technology has helped to win cost or customer advantage, as well as signs of technical innovation, especially where it has broader implications for the industry

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Spencer Stuart
 
 
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