The Airline Strategy Awards

Category :

Marketing

The nominee should demonstrate excellence in setting and executing a marketing strategy or major innovation.

Judges will look for evidence of a focussed strategy which has helped to strengthen or reshape a carrier's market positioning. Attention is given to the clarity of the strategy and/or level of innovation applied across the whole marketing mix from sales and distribution, through to the on-board product and managing the customer relationship.

Entrant / Nominee Company Details

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Nominator Details

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Statement :

(750 words max)