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Category : Marketing
The nominee should demonstrate excellence in setting and executing a marketing strategy or major innovation.
Judges will look for evidence of a focussed strategy which has helped to strengthen or reshape a carrier's market positioning. Attention is given to the clarity of the strategy and/or level of innovation applied across the whole marketing mix from sales and distribution, through to the on-board product and managing the customer relationship.
Entrant / Nominee Company Details
Entrant Title :
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Nominator Details
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Statement :
(750 words max)
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Supporting Material
It is the entrant�s responsibility to ensure they have (written) permission from any owner of the supporting material they are wishing to upload. This includes:
  • literary works such as articles, stories, journals, or computer programs
  • pictures and graphics
  • blueprints of architecture
  • plays and screenplays
  • audiovisual recordings such as movies
  • sound recordings
  • PowerPoint presentations

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